Mirel is a conceptual womenswear label defined by tactile elegance. This project explores a comprehensive visual identity and art direction, focusing on clarity, warmth, and visual restraint.
Scope
Sector
Duration
Year
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The Concept
(01)
Stepping away from the monochrome.
The identity was crafted around a palette of rich, tactile beige shades. Proving that visual restraint doesn't have to be cold.
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The Identity
(02)
Absolute visual restraint.
The design language is intentionally bare. By restricting typography aside from the look book, the clothing and photography are forced to command the space.
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The Experience
(03)
An identity defined entirely by atmosphere
Stripped of traditional marketing copy, the brand is experienced purely through feeling. The art direction carries the visual weight. Focusing on architectural shadows, soft natural light, and the tactile warmth of the garments
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Further selections from the studio archive
