A conceptual premium fragrance identity designed for two audiences at once. On the surface, a feminine and editorial perfume brand. Beneath it, a quiet nod to the women who grew up catching Pokémon.
Scope
Sector
Duration
Year
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The Concept
(01)
Built for those who know.
The concept started with a simple question: Can nostalgia be premium? Bloomé answers it by hiding a Pokémon easter egg inside a fragrance brand sophisticated enough to live on any vanity, and cult enough to build a following.
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The Identity
(02)
One mark. Four worlds
The logo mark is a rose integrated into the O that runs through every touchpoint of the system. The bottle was designed from scratch: a rounded glass form, silver rose charm, color-coded ribbon. Same silhouette across all four scents. Different world each time.
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The Experience
(03)
A brand that rewards recognition.
The art direction leans into atmosphere over explanation. Each scent gets its own cinematic world, florals, light, texture, etc… without ever naming the reference. For most it's a beautiful fragrance. For those who know, it's a secret that belongs to them. A quiet signal of a shared world, worn on the skin and never explained.
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